Lands' End

New York City -- The National Retail Federation on Friday released its 2010 list that annually ranks the 10 stores with the best customer service.

The list is based on surveys of more than 9,000 shoppers, all asked the following question: “Thinking of all the different retail formats (store, catalog, Internet or home shopping), which retailer delivers the best customer service?”

In total, the NRF ranked 46 stores, and will release the complete list in January.

New York City - According to the Brand Keys Holiday Survey, released Tuesday, Amazon topped the marketing research consultancy’s list of the top 10 retailers based on customer visits.

Walmart and Apple tied for second, followed by Target, Zappos, Best Buy and Dell, Kohls, Overstock and QVC, Lands End and L.L. Bean, J.C. Penney, and Macy’s.