JCPenney Co.

New York -- J.C. Penney executives laid out further details of their strategy going forward during the chain’s quarterly conference call with investors. The call followed the release of J.C. Penney’s first quarter results, when it reported a worse-then-expected loss of $163 million, and a 19% drop in same-store sales.

J.C. Penney said it would launch a new private label apparel brand, jcp, for both men and women. The brand is set to debut in August.

Williamsburg, Va. -- Divaris Real Estate announced it has been appointed the exclusive leasing and management firm for The Marquis, located in Williamsburg, Va.

The Marquis is a 750,000-sq.-ft., regional power center. At its completion, The Marquis will be the largest retail development in Williamsburg, featuring specialty retailers and restaurants and several big-box retailers including Target, Kohl’s, Dick’s Sporting Goods, Best Buy and J.C. Penney.

PLANO, Texas —  From personnel changes to its new "fair and square" price strategy, JCPenney has put a lot into changing the company's image, and investors are waiting for it to pay off. For the first quarter, the company reported an adjusted net loss of $55 million or 25 cents per share, excluding markdowns taken as a result of the company's continuing efforts to reduce inventory levels to align with its new strategy, restructuring and management transition charges and non-cash qualified pension expense.

New York -- Liz Claiborne Inc. said Tuesday that it has officially changed its name to Fifth & Pacific Cos., following an initial announcement in January that it would do so.

The company sold the Liz Claiborne and Monet brands to J.C. Penney Co. in November, freeing it up to concentrate more fully on its Juicy Couture, Lucky Brand and Kate Spade labels.

Dallas -- J. C. Penney Co. on Tuesday reported a loss of $163 million, or 75 cents a share, for its fiscal quarter ended April 28, 2012, compared with a year-earlier profit of $64 million.

Excluding markdowns to reduce inventory levels, restructuring costs and pension-plan expenses, the loss was $55 million or $0.25 per share, compared with a year-earlier profit of 36 cents.

New York -- Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

There was an increase in the number of circulars retailers released in the month of April, while page counts increased only slightly.

By Robin Lewis, [email protected] and Michael Dart, [email protected]

JCPenney on Thursday named Ken Hannah as its new CFO in the latest of a series of senior level personnel moves designed to aid in the company’s transformation.

Dallas -- J. C. Penney Co. said that Ken Hannah has been named CFO, effective May 7.

Hannah, who brings over 20 years of finance, operations and audit experience from a wide range of leading companies that include General Electric, Boeing and The Home Depot, has spent the last six years at MEMC Electronic Materials, where he served as president of solar energy, responsible for improving process discipline, simplifying the organization and reducing cost to drive growth in the company's solar business