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Hot Topic and Mattel execs join LIMA board
The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.
Ohio State University assistant vp for business advancement Rick Van Brimmer was elected chairman of the trade group, filling a position that was held the past two year by Maura Regan with Sesame Workshop. Other key moves saw LIMA board member James Slifer with The Joester Loria Group named vice chairman and Pete Yoder of Cartoon Network elected to the executive committee as a liaison to the board.
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Hot Topic looks to win with dark Angelina film
Teen retailer Hot Topic is using the appeal of the pre-order and a Disney film tailor made for its core customers to encourage full margin sales and drive traffic to HotTopic.com.
The retailer is featuring a limited edition collection of apparel inspired by Disney’s dark anti-hero “Maleficent,” on its Web site for pre-order beginning April 15. Merchandise will be available in stores and online in May with prices ranging from $29.50 to $54.50.