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Home Depot

  • Home Depot builds how-to video series with Martha Stewart

    Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

    The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

    The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

  • Advance Auto drives organizational change

    ROANOKE, Va. — Advance Auto has named George Sherman president of the company as part of its effort to simplify company leadership.

    In his role as president, Sherman will be responsible for growing commercial and driving excellence throughout the company’s operations. Sherman will lead the company’s commercial sales, field operations, store operations support, merchandising, marketing, supply chain and e-commerce teams.

  • Home Depot springs an early Black Friday campaign

    The Home Depot is bringing back its Spring Black Friday event, which it describes as a weekend of regional savings on hundreds.

    The sales begin April 4.           

    "We see increased traffic in our stores during the spring season as customers kick-off their home improvement projects," said Craig Menear, executive VP merchandising. "In a recovering housing market, we know our consumers are continuing to look for ways to affordably improve their homes.”

  • Home Depot settles paints suit

    Home Depot announced that it has reached a tentative agreement in March to settle California lawsuits related to the sale of paints and coatings.

    The company's recent 10-k filing with the Securities and Exchange Commission report followed up on 2010 allegations that the retailer sold products in three California counties and Los Angeles that exceeded the level of VOCs (volatile organic compounds) under the rules of the South Coast Air Quality Management District.

  • Harris Poll: Kohl’s, Target and Walgreens among brands of the year

    New York -- Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

    The annual study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

  • Survey names Kohl's, Dollar General, Lowe's among top brands

    NEW YORK — Harris Interactive has revealed the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

  • J.C. Penney resumes old pricing strategy

    Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

    Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.

  • J.C. Penney resumes old pricing strategy; marketing exec leaves for Home Depot

    Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

    Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.

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