Home Depot

ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.

Chicago -- SMS Assist announced it has appointed Geoffrey Wigner as executive VP of facilities for the Chicago-based technology-driven facilities maintenance and management company.
 

Lewisville, Texas – Consumers prefer prepaid cards that can be used anywhere to gift cards from specific retailers and physical cards to digital cards.

According to the new “People Prefer Prepaid Rewards” study from Parago, more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more. In addition, two out of three shoppers prefer physical cards over digital cards.

Walnut Creek, Calif. -- The Home Depot comes in first in a new ranking of retail digital gift card offerings. Retailers with the highest overall digital gifting scores in  a new RSR Research benchmarking report, “Digital Gift Cards: The Good, The Bad, And The Ugly, are The Home Depot, Sephora, Starbucks, Dunkin’ Donuts and The Cheesecake Factory.

Atlanta – The Home Depot, Inc. reportedly expanding the national rollout of Redbeacon, its online handyman referral service. According to Bloomberg, Home Depot is making Redbeacon, which connects customers online to home repair professionals, in Oregon, Washington, Idaho, Utah, Montana, and Alaska.

Home Depot now offers Redbeacon in 11 states and plans to roll out the service in additional states during the next two years. The retailer acquired Redbeacon, which was founded by three former Home Depot employees, in 2012.

Boston — The Wilder Companies has been awarded five new leasing and management contracts for nearly 900,000 sq. ft. in five shopping centers on the north and south shores of Boston.

The Crossing at Walkers Brook in Reading, Mass., is a 480,000-sq.-ft. center featuring Jordan’s Furniture, an IMAX Theatre and The Home Depot. An 80,000-sq.-ft. pedestrian-friendly lifestyle portion of the center features Staples, Golfsmith, the Paper Store, Macaroni Grill, Chili’s, and Starbucks.

Atlanta -- The Home Depot has appointed CVS executive VP and chief healthcare strategy and marketing officer Helena Foulkes to its board of directors.

Foulkes, 49 will be a member of the Finance and Leadership Development & Compensation Committees.

Burlington, Mass. — Torchlight Investors has sold the property at 476 Boston Turnpike. KeyPoint Partners represented Torchlight in the transaction.

B-W Warrenville Operations bought the property, a former Borders Books store, prominently located in a retail-intensive section of Route 9 near Stop & Shop, Home Depot, Bed Bath & Beyond, Bob’s Stores and Staples.

The new owner plans to redevelop the site for Buffalo Wild Wings and Tile Shop.