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The New Retail: Omnichannel Strategies for Grocery Chains
The new retail is here and a sector that is definitely feeling the wave of this reality is the grocery industry. With the strong penetration of Aldi, Amazon’s move into online grocery, Wal-Mart’s purchase of Jet.com and the dreaded arrival in the U.S. of the highly competitive German grocery store Lidl, it’s no wonder grocers are fighting for survival in this ever-changing, highly saturated environment.
