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Heartland Coca-Cola Bottling Co.

  • Coca-Cola Company partners with multichannel retailer

    ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.

  • West coast flagship marks Walgreens 8,000th unit

    The iconic Los Angeles intersection of Sunset and Vine is the location of a new flagship store Walgreens has designated as its 8,000th unit.

  • Macy’s exec joins GS1 U.S. board of governors

    LAWRENCEVILLE, N.J. — Peter Longo of Macy’s has been appointed to the GS1 U.S. board of governors, the information standards organization announced today. GS1 U.S. develops supply-chain standards, solutions and services for more than 200,000 businesses in 25 industries.

  • Coca-Cola to expand women's economic empowerment initiative

    ATLANTA — Coca-Cola has seen strong progress toward its goal to place 5 million women entrepreneurs across the Coca-Cola value chain by 2020 and plans to expand its initiative.

    Called the 5by20 initiative, the program launched originally in four pilot countries: Brazil, India, South Africa and the Philippines. Coca-Cola plans to broaden its scope to a total of 12 countries, adding China, Costa Rica, Egypt, Haiti, Kenya, Mexico, Nigeria and Thailand. By the end of 2012, 5by20 will reach 300,000 women.

  • Mars to receive NASCAR Marketing Achievement Award

    DAYTONA BEACH, Fla. — Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.

  • Green Mountain appoints former P&G, Coke exec as new CEO

    WATERBURY, Vt. — Green Mountain Coffee Roasters has named former P&G and Coca-Cola executive Brian Kelley as its new president and CEO, effective Dec. 3.

  • CPG marketers join social firm

    Brand marketing veterans Chris Burggraeve and Ted McConnell are the newest members of the board of industry advisors at Syncapse, a leading social performance management company.

    Burggraeve is the former chief marketing officer of Anheuser-Busch InBev and founder of Vicomte LLC. McConnell is a former director of marketing innovation at Procter & Gambler and EVP of digital at the Advertising Research Foundation.

  • On solid 3Q, Kraft promises more innovation for key brands

    NORTHFIELD, Ill. — Kraft Foods Group reported that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.

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