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Google tops list of 10 most influential brands
New York -- Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.” The survey, which asked U.S. consumers to rate 100 leading brands on a wide variety of attributes, determined that the dimensions or factors that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and, presence.
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Sears.com to offer marketplace insights on webinar
SEATTLE — Sears' online marketplace will be the subject of a webinar on Feb. 26 hosted by Mercent, a technology company that enables retailers to profitably reach and convert more shoppers online.
Titled "Selling on Sears.com - Your Access to more than 15 Million Loyal Shoppers," the webinar will discuss Sears.com's role as the third largest online marketplace and how its expanding its reach and visibility against Amazon.com, eBay and Google.