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Gap, Inc.

  • Gap extends ads to digital, social, mobile space

    New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

  • Gap leverages digital, social, mobile space in new ad campaign

    Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

  • One Step Forward, Two Steps Back

    An article that recently caught my eye adds more evidence to my growing suspicion (and I know I am far from alone in this) that the near-term to mid-term retail outlook might not be quite as positive as we may have thought just a few months ago. The piece, “Gap Stands out Among Retailers in Tough Quarter,” in Women’s Wear Daily highlighted the sobering second-quarter numbers from a long list of big retail brands. As the title implies, Gap, Inc.

  • Old Navy to enter Philippines

    San Francisco -- Gap Inc. will open its first franchise-operated Old Navy stores in the Philippines in 2014. Earlier this year, the company announced that it would begin franchising Old Navy stores internationally.

    Gap will partner with Stores Specialists, which operates Gap brand and Banana Republic stores in-market, to open two Old Navy locations in the beginning of 2014 with plans to open additional stores by the end of the same fiscal year.

  • Online retailer Piperlime brings new guest editor onboard

    SAN FRANCISCO — Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.

    The partnership kicks off today, giving customers access to Alba's product picks, favorite trends and fall must-haves.

  • Levi’s implements changes to leadership structure

    SAN FRANCISCO — The Levi’s brand has made significant management changes to its leadership structure in an effort to drive innovative product and consumer engagement campaigns around the globe. 

  • Gap raises outlook as Q2 profit surges 25%; bringing Old Navy to Shanghai

    San Francisco -- A resurgent Gap Inc. reported that its second quarter profit jumped 25% on strong sales of denim and other goods at its namesake and Old Navy brands. And bucking a trend set by other retailers, the company raised its full-year earnings guidance. Gap also detailed upcoming expansion plans.

  • Cisco Systems’ exec to join Gap board

    San Francisco -- Gap Inc. said that Cisco Systems executive Padmasree Warrior will join its board of directors on Sept. 30. She will be the company's eleventh director.

    Warrior is Cisco Systems Inc.'s chief technology officer and chief strategy officer.

     

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