The Fresh Market

After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.

So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.

Greensboro, N.C. – It was a mixed first quarter for The Fresh Market Inc. as the grocery retailer met Wall Street expectations for profit but fell short on sales. Net income totaled $15.17 million, down 8% from $16.57 million.

Higher operating expenses drove the reduction in net income. Sales increased 7% to $462.04 million from $431 million. Same-store sales dropped 0.1%.

Greenboro, N.C. – The Fresh Market Inc. has elected Michael D. Casey, CEO and a director of Carter’s Inc., and Robert K. Shearer, formerly CFO of V.F. Corp, and currently a director of Church & Dwight Co. Inc., as independent directors. With these additions, The Fresh Market’s board has nine directors, eight of whom are independent directors.

The CEO of Carter's Inc. and the former CFO of V.F. Corp. have joined the board of directors at the Fresh Market.

Michael D. Casey, CEO and a director of Carter’s Inc., and Robert K. Shearer, formerly CFO of V.F. Corp., have been named as independent directors effective May 1. With these additions, the Fresh Market’s Board has nine directors, eight of whom are independent directors.

Restaurants and retail have fertile expansion ground in certain markets

While it’s true that technology, brick-and-mortar changes, and evolving consumer behavior are causing foundational shifts in the retail industry, a closer look at different U.S.

Greensboro, N.C. – The Fresh Market Inc. will close its remaining stores in California, which include locations in Palo Alto, Santa Barbara and Laguna Hills, by March 31 in order to focus on higher growth opportunities. The decision comes even as adjustments to promotions and pricing helped drive impressive fourth quarter results.

The Fresh Market will cede some of its market share to its biggest competitor even as it posted strong fourth quarter earnings and an upbeat outlook for 2015.

The company announced that it would be exiting California by the end of this month and closing all three of its remaining stores there, as it focuses on its stores in the eastern part of the United States. The company also cited slower “organic store growth” as another reason for the decision.

The Fresh Market is heading into the new year with fresh leadership changes at the top.

The specialty grocery retailer announced that Craig Carlk, president and CEO, and a member of the board of directors, has left the company and has resigned as a member of the board.

The board has appointed Sean Crane, executive VP and COO, as interim CEO while the company evaluates candidates to replace Carlock.

The Fresh Market is heading into the new year with fresh leadership changes at the top.

The specielty grocery retailer announced that Craig Carlk, president and CEO, and a member of the board of directors, has left the company and has resigned as a member of the board.

The board has appointed Sean Crane, EVP and COO, as interim CEO while the company evaluates candidates to replace Carlock.

The farmers market has gone digital at Overstock.com where the discount online retailer has launched home delivery of locally sourced product.

Overstock.com launched the new Farmers Market section of its site to offer home delivery of seasonal, healthy food, grown and produced in close proximity to shoppers, according to the company.