The Fresh Market

Just a few weeks after installing a new CEO, the Fresh Market is planning to conduct a strategic review that may include a sale of the specialty grocery chain.

The company says it has retained J.P. Morgan Securities as its financial advisor to assist in this process, which may result in the company continuing to pursue value-enhancing initiatives as a standalone company, capital structure optimization, or a sale of the company or other business combination.

After a monthslong search for a new president and chief executive, the Fresh Market Inc. has turned to a retail veteran to provide leadership at a time when the company's growth has been stagnant. 

The Fresh Market announced that its board of directors has named veteran food retail executive Richard Anicetti as the company’s president and CEO, effective immediately. Anicetti has also been elected to the company’s board of directors.

The Fresh Market is not so fresh anymore to shoppers, if the retailer's second quarter results are any indication.

The upscale grocery chain reported that same-store sales decreased 1% for the second quarter ended July 26, and the retailer expects an even bigger decrease in the next quarter, both below analysts' estimates. 

The company reported 36 cents EPS for the quarter, missing analysts’ estimates of 40 cents. Net income rose 53.5% to $17.5 million, while net sales increased 4.7% to $442.1 million. 

Greensboro, N.C. – The Fresh Market Inc. did not meet Wall Street expectations for profit or revenue in the second quarter of fiscal 2015. The grocer reported net income of $17.47 million, up 53% from $11.39 million the prior period.

Higher gross margin and pretax income drove profit growth. Net sales increased 5% to $442.1 million from $422.23 million, and same-store sales decreased 1%. The Fresh Market plans to open 18 new stores and remodel or refresh nine to 10 stores during the full fiscal year.

After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.

So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.

Greensboro, N.C. – It was a mixed first quarter for The Fresh Market Inc. as the grocery retailer met Wall Street expectations for profit but fell short on sales. Net income totaled $15.17 million, down 8% from $16.57 million.

Higher operating expenses drove the reduction in net income. Sales increased 7% to $462.04 million from $431 million. Same-store sales dropped 0.1%.

The CEO of Carter's Inc. and the former CFO of V.F. Corp. have joined the board of directors at the Fresh Market.

Michael D. Casey, CEO and a director of Carter’s Inc., and Robert K. Shearer, formerly CFO of V.F. Corp., have been named as independent directors effective May 1. With these additions, the Fresh Market’s Board has nine directors, eight of whom are independent directors.

Greenboro, N.C. – The Fresh Market Inc. has elected Michael D. Casey, CEO and a director of Carter’s Inc., and Robert K. Shearer, formerly CFO of V.F. Corp, and currently a director of Church & Dwight Co. Inc., as independent directors. With these additions, The Fresh Market’s board has nine directors, eight of whom are independent directors.