Duluth Trading Co.

Duluth Holdings just put a key element of its growth strategy in place, choosing cloud commerce solutions provider Demandware to integrate its physical and digital presence.

Going to market under the banner of Duluth Trading Company, the retailer said it selected Demandware to optimize is digital and omnichannel growth strategies.

Brand awareness and sales growth are accelerating at Duluth Holdings where the company’s rapidly expanding store base is so young it won’t be able to report same-store sale growth until 2017.

Belleville, Wisconsin-based Duluth Holdings, known to customers as Duluth Trading Company, grew sales 27.5% to $140.4 million and net income increased 25.8% to $17.5 million, or 58 cents a share, during the quarter ended Jan. 31. For the full year, total sales rose 31.2% to $304 billion. Net income grew 16.1% to $27.4 million, or $1.06 a share.

Duluth Holdings built its brand online and now, fresh of its first quarter as a public company, the quirky apparel retailer thinks it could open as many as 100 stores.

Duluth Trading Company has promoted Stephanie Pugliese to president and chief executive officer.

Pugliese is a former executive with Ann Taylor and Lands’ End.

The previous CEO and principal owner of Duluth Trading, Steve Schlecht, will continue as the company’s executive chairman. Pugliese’s appointment is effective immediately.