Comcast has unveiled a futuristic-looking, tech-savvy store prototype aimed at enhancing the cable giant’s brand reputation and service experience. Focused on the customer, the new Studio Xfinity in Chicago aims to entertain, engage and inform shoppers with hands-on experiences.
Comcast partnered with ESI Design, New York City, on the 9,000-sq.-ft. store, which is also serving as a showcase for the company to debut and test new service initiatives.