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Maturing Consumers: What Retailers and Manufacturers Need to Know About Their Older Customers
By Martin Walker and Martin Walker, A.T. Kearney’s Global Business Policy Council
The fastest-growing age group worldwide in this century will be people over the age of 60. What must retailers and manufacturers know to adapt to this older consumer group? In the first-ever international survey of consumers over the age of 60, A.T. Kearney interviewed 3,000 people in 23 countries to find out what mature consumers want. The short answer: prices and labels they can read, packaging they can open, and more places to sit down in stores.
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Reports have Wal-Mart exploring Brazilian deal
New York City -- Wal-Mart Stores is again looking into a possible deal to buy Carrefour’s Brazilian unit, according to reports by Bloomberg News and The Wall Street Journal.
According to the reports, the acquisition would enhance Wal-Mart’s position in Latin America.