Best Buy lets advertisers directly target its customersA consumer electronics giant is signing on with a digital third-party ad network. Save Mart provides customers with personalized omnichannel engagementA regional grocer is moving its omnichannel shopping and promotional activities onto a third-party digital media platform. Target taps Google exec to run in-house digital ad network Target Corp. is naming Sarah Travis as president of Roundel, the retailer's in-house media company. Walmart continues revamping ad platform Walmart is officially launching its planned demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season. Shipt members can handpick their favorite shoppers An on-demand delivery platform is letting users select more than the products they want to buy. New app disrupts laundromat model with independent contractors The Happy Hamper app provides on-demand “home-to-home” laundry services. Shoppers focused on value and convenience over brand loyalty, says survey Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue. Meijer engages customers via ‘clickable’ interactive end caps A Midwest discount chain is applying the concept of clicking a product online to obtain more information to in-store displays. On-demand delivery platform Gopuff builds infrastructure for expansion Gopuff is acquiring a routing technology provider and a Kentucky liquor store chain as it eyes growth across the U.S. and beyond. Albertsons taps PepsiCo exec as merchandising head A veteran CPG executive is leaving PepsiCo to join Albertsons Companies as executive VP and chief merchandising officer. On-demand delivery platform Gopuff enables targeted advertising The rapidly growing trend of letting brands directly target a company’s customer base has reached the on-demand delivery space. Carrefour opens customer base to personalized marketing A French retail giant is saying “oui” to providing suppliers with direct, targeted access to its shoppers. First Previous 16 17 18 19 20 Next Last
