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  • WSL reveals top five reasons shoppers are buying online this holiday

    New York -- Shoppers feel that they get a better retail experience online than in-store, including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to shopping behavior and retail trends firm WSL.  

  • Pizza Hut enhances mobile ordering

    Plano, Texas – Pizza Hut is introducing all-new mobile ordering apps and a refreshed mobile website. The new mobile enhancements will enable users to order in less than 30 seconds, will be GPS-enabled to assist in finding the nearest restaurant and will immediately update as new products and deals are introduced.

  • Aldi, Google and Amazon top survey of ‘simple’ brands

    New York – Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service. According to the annual 2013 Global Brand Simplicity Index from strategic marketing firm Siegel & Gale, Amazon.com is ranked second, followed by Google, which came out on top this year. The report is based on a study of 10,000 consumers in seven countries,

  • Walmart adds tablets to store trade-in program

    Walmart customers can now trade in their tablets at more than 3,600 stores and Sam’s Club locations nationwide. Similar to its new smartphone trade-in program, customers and members can receive up to $300 for their current tablet, which will then be applied toward the purchase of a new tablet.

  • Report: Target tests hands-on electronics department

    Minneapolis – Target Corp. is reportedly testing a “hands-on” electronics department with a minimalist format that harkens back to Apple stores and brightly lit displays that encourage shoppers to try out sample consumer electronics products. According to the Minneapolis Star Tribune, Target is testing the concept at stores in Brooklyn Park, Mankato, Ridgedale and the Quarry location in Minneapolis, as well as outside Minnesota.

  • Target's electronics dept. takes page from Apple

    Target is taking a page from Apple and remodeling its electronics department to echo the minimalist format seen in Apple and even Best Buy stores, according to a report in the StarTribune.

     “It’s more a minimalist approach with space for consumers to touch and test the merchandise,” said Chris Christopher, director of consumer electronics at IHS Global Insight in Massachusetts, in the report.

  • Scanbuy releases mobile trend report

    Scanbuy, a leading mobile engagement solutions provider, has released its quarterly trend report showing that it processed nearly 24 million mobile barcode and NFC scans in the third quarter this year, demonstrating continuing strong growth in usage and interest by mobile consumers.

    Scanbuy’s trend reports analyze the traffic on the ScanLife mobile app. Highlights include:

  • Apple hires Burberry CEO to run its retail stores

    Cupertino, Calif. -- Apple Inc. has hired a much-admired fashion industry veteran to run its retail stores. The company announced Tuesday that Angela Ahrendts, CEO of British luxury giant Burberry Group Plc, has been appointed to the newly created position of senior VP of retail and online stores. She will join Apple in the spring from Burberry.

    At Apple Ahrendts, 53, will become a member of the executive team and report directly to CEO Tim Cook. She will be the first woman on Apple’s 10-member executive team.

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