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Walmart moves up mobile rankings topped by you know who
Eighty percent of smarthphone users access retail content on their devices and Walmart is the third most popular destination, according to research from comScore Mobile Metrix 2.0.
The firm’s study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. That figure is only going to increase, especially in the coming months as this year promises to be the most mobile Christmas yet.
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Survey: Four out of five smartphone users access retail content
Reston, Va. -- Four in every five smartphone users – 85.9 million in total – accessed retail content on their device in July, according to a study by comScore. Amazon sites led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors.