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JCP teaches a ‘fair and square’ lesson on pricing, marketing and image
PLANO, Texas — When JCPenney first announced its “fair and square” pricing strategy back in January with a great deal of hoopla and fanfare -- complete with a NYC media event attended by 700 people -- there was much hope that former Apple executive CEO Ron Johnson and then president Michael Francis, formerly at Target, would be able to bring some of their retail magic to the stagnant retailer.
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Asda distribution deal major win for Polaroid brand
The Polaroid company may have went through its share of financial difficulties, but there is plenty of equity left in the brand name and Walmart’s Asda unit is looking to capitalize on it this month with a new line of consumer electronics.
Asda this week began offering an exclusive range of CE items including televisions, media players and audio equipment under the Polaroid brand.