American Eagle Outfitters, Inc.

By Dave Weinberger, CBX

Have you read any 2015 retail trend forecasts lately? Let’s face it, many so-called trends for the year ahead — the need to focus on things like mobile payment, customization, foodservice, smaller formats or millennial shoppers, to name a few — are at this point just the cost of doing business.

New York -- Teen retailers had a “less dreadful” holiday selling season than was anticipated. That’s how analysts are tempering the news that banners such as American Eagle Outfitters, Aeropostale and Urban Outfitters posted stronger-than-expected holiday results, released by most on Thursday.

In fact, say industry watchers, the strong sales figures look pretty shiny because they are exaggerated by pre-season low expectations, which were dragged down by fears of aggressive discounting and waning mall traffic.