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Disney enlists with AAFES in fight for sales
Sizable new standalone sections of Disney brand consumer products have been created at 15 stores worldwide operated by the Army & Air Force Exchange Service (AAFES).
The merchandising initiative, dubbed “Disney at the Exchange” features a wide range of Disney, Marvel and Star Wars products and will be available in 15 AAFES installations by this summer. The assortment will include dolls, action figures, role play items and clothing, as well as toys and other merchandise tied to current Walt Disney Company theatrical releases and television content.
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AAFES gets new chairman
The Army & Air Force Exchange Service (AAFES) announced that Lt. Gen. Samuel D. Cox will serve as chairman of the exchange’s board of directors effective immediately.
Cox was confirmed by the U.S. Senate as the Air Force Deputy Chief of Staff for Manpower, Personnel and Services on Nov. 5, and will replace Lt. Gen. Darrell Jones, who served as chairman of the Exchange board of directors since April 2013 and retired from the Air Force on Nov. 21.