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07/29/2020

Coffee retailer provides in-app delivery

Dan Berthiaume
Senior Editor, Technology
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The Coffee Bean & Tea Leaf is streamlining digital delivery orders for users of its rewards app.

The retailer is launching a redesigned version of its “The Coffee Bean” rewards app that provides direct in-app delivery and a simplified user experience. The tens of thousands of users of the app can now order for delivery directly from the 139 The Coffee Bean & Tea Leaf locations across California and Arizona.

Other new features of the app include earning points and using rewards for digital orders at in-store prices; the ability to scan, earn points and redeem rewards directly from the home screen; a new reward counter making it easier for members to see how close they are to their next reward; a streamlined order-ahead menu where customers can skip the line; an enhanced customization menu for pickup and delivery orders; and an upgraded search menu.

"The new, updated The Coffee Bean rewards app is designed to create a more personalized and engaging user experience, loaded with updated features that allows our customers to get their coffee, tea and treats easier and faster than ever before," said Karen Goldner, director global brand marketing, The Coffee Bean & Tea Leaf brand. "Our goal is to offer convenience and quality in a seamless experience, whether in-store or on the app, especially as people continue to stay at home or minimize contact."

The Coffee Bean & Tea Leaf currently has 1,105 retail locations across the globe.