Coach’s holiday campaign includes its first virtual shopping destination

Coach’s holiday campaign includes a holiday-themed immersive destination.

Inspired by a vintage Coach store, the immersive virtual experience allows guests to move through themed rooms, shop the holiday collection and play a game with Rexy, Coach’s dinosaur mascot, to unlock prizes.

Additionally, visitors will have the opportunity to shop via livestream videos on the site alongside friends and influencers. The virtual store, which is powered by experiential e-commerce platform Obsess, will feature iconic Coach styles, along with a dedicated section for holiday party bags, new giftable items, and a special collection featuring Rexy. (Visit the holiday virtual store here.)

The virtual store is part of Coach’s "Feel the Wonder" holiday campaign, which features its longtime brand ambassador Jennifer Lopez,  along with Zoey Deutch and Chan-young Yoon. The campaign, shot and directed by Anton Gottlob, is designed to capture the season's joyful, child-like sense of wonder while spotlighting Coach’s winter 2022 collection.

Featuring scenes with the cast playing in the snow, jumping on the bed and opening presents, the campaign showcases Coach’s new Heart bag and Tabby and Studio bags, along with winter 2022 ready-to-wear inspired by Stuart Vevers' vision of timeless American heritage juxtaposed with the attitude of counterculture.