Clinique opens brand store on Amazon
Clinique, an Estee Lauder company, is continuing to expand its digital commerce touchpoints.
The cosmetics brand is debuting on the U.S. Amazon Premium Beauty store and is the first of a select few brands within The Estée Lauder Companies’ portfolio to open a digital storefront there.
Newly created for the launch is the Clinique Skin Analysis tool. Developed with Clinique’s expert dermatologists, this interactive questionnaire in Amazon Premium Beauty will custom-fit a skincare regimen for individual shopeprs in an effort to create a simplified and personalized customer experience.
Individually recommended products will be available for purchase from Amazon’s Premium Beauty store and Prime members will be eligible for fast, free shipping on every order.
The launch of its Amazon Premium Beauty digital storefront follows Clinique’s 2023 unveiling of a metaverse shopping experience called "Clinique Lab." The Clinique Lab virtual storefront infrastructure is a photorealistic 3D environment provided by Journee, a metaverse-as-a-service platform company.
"We are delighted to introduce Clinique to new consumers in the U.S and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store," said Michelle Freyre, global brand president, Clinique. "This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S."
"We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today,” said Fabrizio Freda, president and CEO, The Estée Lauder Companies. "Clinique launches with its dermatologist guided skincare and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool."
“Clinique is a beauty brand revered around the world, drawing on a rich heritage of dermatological expertise, and beloved across generations of customers,” said Melis del Rey, G.M., Amazon U.S. stores beauty, baby, and beauty technology. “Our collaboration to bring Clinique to Amazon Premium Beauty customers in the U.S. is a result of our shared vision to inspire customers through unique shopping experiences and technology, meeting customers where they are, and helping them to explore and discover all this incredible brand has to offer.”
Founded in 1968, Clinique is sold in more than 100 markets worldwide.