Chute Gerdeman acquired by real estate services company

Marianne Wilson
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Asset Strategies Group has enhanced its strategic real estate solutions business with the acquisition of retail design firm Chute Gerdeman. 

ASG has a nearly two-decade history of providing an expanding portfolio of real estate services to specialty retailers, helping them strategically plan real estate investments, control costs, streamline business operations and maximize profit potential. Adding Chute Gerdeman to the ASG roster will allow the combination of companies to offer a complete end-to-end solution across strategy, real estate, innovation, design, rollout, and implementation.

Chute Gerdeman, based in Columbus, Ohio, is a recognized leader in innovation, experience, and design for retail and restaurants brands, with more than 30 years of industry accolades, including “Design Firm of the Year” and four “Store of the Year.”

‘‘We’re thrilled by the opportunity to add Chute Gerdeman, a leading retail design agency to our portfolio of solutions for retail real estate,” said Steve Morris, co-founder and CEO, ASG. “Chute Gerdeman’s worldwide reputation and its outstanding design capabilities fill a critical need as retailers of all sizes and shapes will need to re-define their customer engagement and physical store operating models to fit today’s new and rapidly changing customer expectations.”

Chute Gerdeman will operate as a wholly-owned subsidiary of ASG Holdings LLC, an employee-owned (ESOP) company. It will retain its name—building on the longevity and excellence Elle Chute and Denny Gerdeman established in 1989. Gerdeman has joined the board of advisors for ASG Holdings.

“We’re incredibly excited for this partnership with ASG,” said Jay Highland, chief creative officer of Chute Gerdeman, “Aligning our capabilities will allow our creative teams to expand into new arenas and set our clients up for long-term success—specifically combining the ASG’s strong real estate expertise with CG’s consumer strategy and creative innovation. We see endless opportunity for growth as retail continues to rapidly evolve, specifically in the new landscape of physical experiences.”