Chipotle further enhances delivery options
Chipotle Mexican Grill’s latest new delivery option is a national partnership with a third-party platform.
The fast-casual restaurant chain is now offering on-demand delivery across the U.S. via the Uber Eats mobile app and website. Digital orders from Chipotle are customized via the retailer's Delivery Kitchens, which are comprised of a dedicated ingredient station and operated by a special team in nearly all Chipotle locations. Chipotle deliveries also feature a new, tamper-evident packaging seal to help ensure food is untouched during delivery.
In response to consumer concerns about interacting with drivers during the COVID-19 pandemic, customers can leave a note for “no-contact” deliveries from Uber Eats. These involve a driver leaving the food at the doorstep rather than an in-person exchange. In addition, the normal Uber Eats delivery fee will be waived on any Chipotle order of $10 or more, although the service fee will still apply.
"Now more than ever, we know our guests want the convenience of getting our real food delivered directly to their doorstep," said Chris Brandt, chief marketing officer at Chipotle. "We're excited to expand our delivery footprint through a partnership with Uber Eats, which will make it even easier for fans to get the food they love without leaving the house."
"At Uber Eats, we are on a mission to make eating well effortless for everyone, everywhere," said Janelle Sallenave, head of Uber Eats, U.S. & Canada. "The fans have asked for it, and we could not be more excited to finally deliver delicious Chipotle burritos, bowls, and sides within the comfort of their own homes. We know that adding Chipotle to our current offerings will bring joy to our eaters with the tap of a button."
Chipotle recently expanded the transparency and customization features of its proprietary delivery option. With the CDC recommending consumers gather in groups of less than 50 until mid-May and an increasing number of localities and states restricting dine-in options, on-demand delivery will likely become a more common feature in the food service vertical.