Chili’s streamlines ordering, customer engagement via in-store tablets
Chili’s Grill & Bar is letting customers pay, join its loyalty program, and engage in other activities at their tables with tablet devices.
Following a successful pilot, the casual dining chain has rolled out Ziosk tablets to more than 1,100 locations. The tablets include a frictionless, secure pay-at-the-table solution designed to eliminate the wait time associated with paying the bill. According to Chili’s, the tablets have a 90% customer adoption rate.
In addition, customers can use the tablets to enroll in the My Chili’s Rewards loyalty program, as well as engage in premium mobile games and entertainment. Ziosk also provides Chili’s access to AI-powered analytics of post-dining surveys and other interactive features.
[READ MORE: Chili’s provides digitally rewarding experience]
The decision to expand Ziosk nationally follows Chili’s successful pilot, affirming Ziosk’s pivotal role in Chili’s strategic growth and commitment to industry-leading value. Casual dining chain Olive Garden has also leveraged Ziosk tabletop tablets.
"We are proud to partner with Ziosk and provide a solution designed to improve both the team member and guest experience at Chili’s," said James Butler, chief supply chain officer of Chili’s parent company Brinker. "Beyond the in-person touchpoints of saving guests’ time, simplifying the payment process and even having fun while playing games, Ziosk provides us the tools to constantly improve as a brand and gives us more opportunities to make everyone feel special."
"Today’s casual dining industry is as competitive as ever, and Chili’s continues to lead in team member and guest satisfaction," said Rhonda Levene, Ziosk CEO. "We are thrilled to return to Chili’s nationwide, giving guests the gift of time. We are committed to being a strategic partner in Chili’s success, driving operational excellence and delivering an unparalleled dining experience."
Founded in Dallas, Brinker owns, operates or franchises more than 1,600 restaurants in 29 countries and two U.S. territories under the Chili’s Grill & Bar and Maggiano’s Little Italy banners, as well as the virtual brand It’s Just Wings.
