Chico’s adds same-day delivery to omnichannel offerings

Chico’s FAS is making same-day delivery available across the U.S. at its Chico’s, White House | Black Market, and Soma banners.

The women’s specialty retailer is partnering with delivery platform Roadie, which uses an “on the way” delivery model that places deliveries in passenger vehicles already heading in that direction, to provide the service. Other major retailers including Best Buy and Walmart also offer same-day delivery via Roadie, and The Home Depot is both a partner and investor. 

Through the Roadie partnership, Chico’s now offers same-day delivery at 97% of its U.S. stores. Customers can request four-hour, same-day delivery at the time their BOPIS and curbside orders are available for pick-up. Chico’s is in the midst of a major omnichannel transformation initiative that also includes establishing a single, 360-degree view of customer data; delivering personalized content to customers based upon personal preference, region and weather; and accepting digital installment payments.

"Chico's FAS moved swiftly to provide same day delivery as an additional shipping option for customers, even when holiday shipping deadlines have passed," said Molly Langenstein, president and CEO, Chico's FAS. "As a customer-centric company, we are regularly creating opportunities to shop our brands with ease, confidence and convenience, whether customers are shopping for themselves or purchasing gifts for family and friends who may live out of state."

As of October 31, 2020, Sanibel Island, Fla.-based operated 1,310 stores in the U.S. and sold merchandise through 68 international franchise locations in Mexico and two domestic franchise airport locations.