Chicken Salad Chick is targeting the state of Virginia for franchise growth.
The fast-casual restaurant chain aims to bring six new locations, through strategic franchise partnerships, to the state during the next two years. Currently, Chicken Salad Chick has two locations open in the greater Richmond area of Virginia.
Chicken Salad Chick has accelerated its expansion in 202. It plans to open 40 new restaurants in key markets across the Southeast and Midwest regions. Looking ahead, the brand plans to have 50 new restaurant openings per year by 2022 to bolster its overarching goal of having 500 locations open and operating by the end of 2025. (Chicken Salad Chick currently has more than 180 restaurants in 17 states.)
The brand will kick off its new development push in Virginia with three locations slated to open in 2021, starting with a late April opening in Christiansburg, and two other openings set for late summer and fall in Hampton and Roanoke. By March 2023, Chicken Salad Chick plans to have eight Virginia locations.
With an open real estate landscape and vast opportunity for market growth, company executives are seeking franchise partners to expand across the state in target development markets including Blacksburg, Cave Spring, Lynchburg, Williamsburg, and Richmond.
“Having a massive presence throughout the southeastern region, Virginia is a natural progression to expand our national footprint,” said Scott Deviney, CEO of Chicken Salad Chick.