Chewy, Publix, Levi’s among ‘most trustworthy’ brands in America
When it comes to gaining consumer trust, some brands do better than others.
Brands that have earned a high degree of trust among consumers are highlighted in Newsweek’s “Most Trustworthy Companies in America” report. The annual study, conducted in partnership with Statista, ranks companies across 23 industries based on trustworthiness.
The rankings are based on an independent survey of about 25,000 Americans and 97,000 submitted evaluations of companies on three touchpoints: customer trust, investor trust and employee trust.
Additionally, internet media mentions of each company were analyzed, and companies involved in recent scandals or lawsuits related to trustworthiness were excluded from the ranking. Seven hundred companies made the final cut. (For more information on how Newsweek determined which companies make the list, click here.)
The Newsweek study come on the heels of a PwC survey which found that only 30% of customers feel that they highly trust companies — a 60-percentage-point "trust gap" that is three percentage points greater than the ones PwC found in 2022 and 2023.
As to the importance of trust, Newsweek noted that trust “may be the most important dynamic between consumers and the companies they do business with—it affects decisions about where to shop, what to buy and even where to work.”
Here are highlights of the Newsweek of rankings for three sectors: retail; grocery & convenience stores; and textiles, clothing and luxury goods.
Retail (66 ranked in total)
- Chewy
- Amazon
- Costco Wholesale
- Tractor Supply
- Ace Hardware
- PetSmart
- True Value
- The Home Depot
- Great American Outdoor Group (parent company of Cabela’s and Bass Pro Shops)
- Cabela’s
- Ulta Beauty
- United Natural Foods (UNFI; food wholesaler)
- Dick’s Sporting Goods
- Harbor Freight Tools
- Office Depot
- Academy Sports + Outdoors
- 1-800-Flowers
- Love’s
- Hobby Lobby
Grocery & Convenience Stores (56 ranked)
- Publix
- H-E-B
- Whole Foods Market
- WinCo Foods
- Kroger
- Sprouts Farmers Market
- The Fresh Market
- QuikTrip
- Stater Bros. Markets
- Smith’s
- Harris Teeter
- Brookshire’s Food & Pharmacy
- Big Y Foods
- Sheetz
- Raley’s Supermarkets
- Albertsons Cos.
- Giant Eagle
- Southeastern Grocers (parent company of Harveys Supermarket and Winn-Dixie)
- Weis Markets
- Hy-Vee
Textiles, Clothing & Luxury Goods (33 ranked)
- Levi Strauss
- Under Armour
- American Eagle Outfitters
- Carter’s
- Tiffany & Co.
- New Balance
- Nike
- Skechers
- Designer Brands
- Crocs
See the full ranking report here: https://www.newsweek.com/mtca-2024
To be eligible for Newsweek’s Most Trustworthy Companies in America, companies needed to have headquarters in the United States and have revenue of more than $500 million. For more info on the criteria to determine the rankings, click here.