Skip to main content

Chewy, Publix, Levi’s among ‘most trustworthy’ brands in America

Most Trustworthy Companies in America
Companies across 23 industries were ranked based on trustworthiness.

When it comes to gaining consumer trust, some brands do better than others.

Brands that have earned a high degree of trust among consumers are highlighted in Newsweek’s “Most Trustworthy Companies in America” report. The annual study, conducted in partnership with Statista, ranks companies across 23 industries based on trustworthiness.

The rankings are based on an independent survey of about 25,000 Americans and 97,000 submitted evaluations of companies on three touchpoints: customer trust, investor trust and employee trust.

Additionally, internet media mentions of each company were analyzed, and companies involved in recent scandals or lawsuits related to trustworthiness were excluded from the ranking. Seven hundred companies made the final cut. (For more information on how Newsweek determined which companies make the list, click here.)

The Newsweek study come on the heels of a  PwC survey which found that only 30% of customers feel that they highly trust companies — a 60-percentage-point "trust gap" that is three percentage points greater than the ones PwC found in 2022 and 2023.

As to the importance of trust, Newsweek noted that trust “may be the most important dynamic between consumers and the companies they do business with—it affects decisions about where to shop, what to buy and even where to work.” 

Here are highlights of the Newsweek of rankings for three sectors: retail; grocery & convenience stores; and textiles, clothing and luxury goods.

Retail (66 ranked in total)

  1. Chewy
  2. Amazon
  3. Costco Wholesale 
  4. Tractor Supply
  5. Ace Hardware
  6. PetSmart
  7. True Value
  8. The Home Depot
  9. Great American Outdoor Group (parent company of Cabela’s and Bass Pro Shops)
  10. Cabela’s
  11. Ulta Beauty
  12. United Natural Foods (UNFI; food wholesaler)
  13. Dick’s Sporting Goods 
  14. Harbor Freight Tools
  15. Office Depot
  16. Academy Sports + Outdoors
  17. 1-800-Flowers
  18. Love’s
  19. Hobby Lobby

Grocery & Convenience Stores  (56 ranked)

  1. Publix
  2. H-E-B
  3. Whole Foods Market
  4. WinCo Foods
  5. Kroger
  6. Sprouts Farmers Market
  7. The Fresh Market
  8. QuikTrip
  9. Stater Bros. Markets
  10. Smith’s 
  11. Harris Teeter
  12. Brookshire’s Food & Pharmacy
  13. Big Y Foods
  14. Sheetz
  15. Raley’s Supermarkets
  16. Albertsons Cos.
  17. Giant Eagle
  18. Southeastern Grocers (parent company of Harveys Supermarket and Winn-Dixie)
  19. Weis Markets
  20. Hy-Vee

Textiles, Clothing & Luxury Goods  (33 ranked)

  1. Levi Strauss
  2. Under Armour
  3. American Eagle Outfitters
  4. Carter’s
  5. Tiffany & Co.
  6. New Balance
  7. Nike
  8. Skechers
  9. Designer Brands
  10. Crocs

See the full ranking report here:

To be eligible for Newsweek’s Most Trustworthy Companies in America, companies needed to have headquarters in the United States and have revenue of more than $500 million. For more info on the criteria to determine the rankings, click here.

This ad will auto-close in 10 seconds