Wilson Sporting Goods is expanding its fledgling physical store footprint.
The sports equipment giant opened its third store to date — and a second location in New York City — on the Upper East Side of Manhattan. A third Big Apple outpost, in Columbus Circle, is set to open next month, as well as pop-ups in key locations throughout the summer.
Following in the steps of Wilson’s SoHo flagship, which opened in January, the uptown store is focused on the brand's longtime and ongoing commitment to sport. The 6,000 sq. ft., two-level space boasts a multi-use court on the lower level where visitors can test out the brand's latest equipment. apparel and accessories. In-store services such as a full-time racket stringing, ball glove personalization and club fittings are also available.
The location also features Wilson's first-ever "Equipment Room," where shoppers can rent select product to play/test before purchasing. The program applies to sporting goods needs across baseball, softball, tennis, pickleball, basketball, football, volleyball and more. Rental fees range from $5-$10 per day based on product. The rental fees will be taken off the final price if purchased.
The store has an expansive product offering, including a curated assortment of best-in-class equipment across a variety of sports categories including the official basketballs of the NBA and WNBA and the Duke – the official ball of the NFL. It also houses Wilson's men’s and women’s athletic-lifestyle sportswear collection.
"New York continues to be a priority market for Wilson as we expand our retail footprint," said Gordon Devin, president and general manager, Wilson Brand. "From permanent retail locations to pop-ups, we will celebrate athletes of all levels and offer them the best of Wilson, ranging from premium products to curated experiences."
Additionally, Wilson will debut its annual pop-up at the US Open. The company has been the official ball and racket stringer of the event, which is held annually in New York City, for more than 40 years.
Chicago-based Wilson Sporting Goods Co. is a subsidiary of Amer Sports Corporation, one of the s world's leading manufacturers of high-performance sports equipment, apparel, footwear, and accessories.