Check out Happy Socks’ newest U.S. location

Happy Socks has landed in Manhattan’s Union Square.

The 753 sq. ft. store is the Swedish legware import’s fifth location in New York City, and eighth in the U.S. overall. The upbeat and cheerful interior is designed to reflect brand’s signature playful image and its array of colorful and eclectic socks.

“This small strip on Broadway, just next to Union Square, is a shopping destination and an important spot for our brand to be on,” said Aleksandar Milenkovic, head of retail at Happy Socks, which operates 125 stores globally. “It's very rare to find vacancies here and when we got the opportunity, we jumped on it. We will use the space to create an inspiring store with parts of our new concept showcasing the full range.”