Cava rolls out tiered rewards program
Cava is revamping its loyalty program as it continues to grow its store footprint.
The Mediterranean fast-casual chain has rolled out its enhanced, “reimagined” Cava Rewards loyalty program that introduces three new status levels, Sea, Sand and Sun, designed to reward and surprise its loyal guests. The new program goes live this week on the Cava updated app and web experience.
With the new loyalty program, Cava Rewards members can earn points on eligible purchases (tracked in the CAVA App and on cava.com), unlocking one of three annual status levels based on points accrued within the calendar year. Once a member qualifies, they keep that tier for the remainder of the year and the next calendar year.
The new tiers are as follows:
- Sea (Entry Level): Accessible for all Cava Rewards members, providing core rewards, birthday surprises, sneak peek information, and member-only offers.
- Sand (Unlocked after 1,500 Points): This level provides elevated benefits and more frequent surprises, plus access to periodic earn multipliers
- Sun (Unlocked after 4,500 Points): This is the highest level with the most generous offerings and opportunities to earn points even faster during featured promotions.
In addition to the new tiers, Cava is launching a limited-time Status Matching Program from Monday, Oct. 13 through Sunday, Nov. 23. During this period, Cava Rewards members who hold status in select loyalty programs across industries (airlines, hotels, cruises, retail/beauty, and other restaurant brands) will be eligible to be matched into Sand or Sun for the balance of 2025.
[READ MORE: Cava debuts in Miami amid South Florida expansion]
While enjoying their matched status, members will earn points quicker that count toward their 2026 level, giving them a head start on unlocking a higher level. When statuses reset at the start of 2026, all points earned in 2025, including during the Status Match period, will determine their new rewards level. Cava Rewards members can submit proof of their current qualifying status via the Status Match Form here.
“As someone who has always loved the thrill of a strong loyalty program through tracking status, unlocking perks, and feeling at home with certain brands, I couldn’t be more excited to bring that same sentiment to Cava,” said Andy Rebhun, Cava’s chief experience officer. “Great hospitality creates loyalists, and we’re proud to have so many at Cava already. With our revamped loyalty program, we’re borrowing the best of travel and hospitality, and introducing it to an untapped industry: fast-casual dining.”
Founded in Rockville, Md., Cava went public in 2023, and operates more than 400 locations in 28 states. Its fully-customizable menu includes 38 ingredients, creating over 17 billion combinations for guests to enjoy through bowls, pitas, chips, dips, juices and dressings.
