Carhartt brings resale program to stores

Carhartt is now accepting trade-ins at select stores and will add another channel to its resale offering this fall.

The premium workwear brand, which initially rolled out its Carhartt Reworked resale initiative in partnership with Trove on its e-commerce site and at six pilot stores in March 2023, is expanding the program to select additional stores. Beginning in late 2023, Carhartt will expand the program to cover the full U.S. as it starts also accepting mail-in trade-in.

Carhartt says it has extended the life of over 9,000 garments and kept more than 40,000 products out of landfills since the initial launch in March 2023. The Carhartt Reworked program has engaged with nearly 4,000 consumers spanning all 50 states across the U.S.

How it works

• Consumer trade-in: The Reworked program accepts trade-in of select Carhartt products that meet requirements including condition standards, having been a style sold by Carhartt within the past 10 years, and original manufacturer’s suggested retail price of $50 or more. The product categories include: outerwear, shirt jacs, bib overalls and coveralls, hoodies, sweatshirts, pants and jeans. Customers who bring eligible gear to participating Carhartt stores can exchange their gear for a digital gift card, which can be used on reworked.carhartt.com, Carhartt.com or at any Carhartt company store. Any gear not eligible for trade in will be recycled or donated.
   
• Mail-In trade-tn: Beginning in late 2023, the Reworked program will accept mail-in trade-in of select Carhartt products that meet the eligibility and condition requirements. Consumers will have the option to begin their trade-in online on the Reworked website and then mail it in. Upon completion, receipt of product and inspection, Carhartt will send a gift card for any accepted gear.
   
• Returns/imperfect inventory: Depending on the garment's condition, the product will either be cleaned, repaired and reassessed, immediately available for resale, or be recycled.

Trove's Recommerce Operating System has the ability to process millions of items for Carhartt and offers end-to-end item intelligence.

"We are encouraged by the positive support and feedback the program has received over the first three months, and we are excited to expand it so more hardworking people can get their hands on gear that is not done working," said Gretchen R. Valade, director of sustainability at Carhartt. "With the help of Trove, the expansion reinforces our commitment of building a better world through reducing our environmental impact and keeping countless Carhartt garments out of landfills."

"We are thrilled to power Carhartt Reworked's nationwide trade-in expansion," said Gayle Tait, CEO of Trove. "It's a testament to Carhartt's enduring workwear and the Carhartt community's passion for extending the life of hardworking products and reducing waste."

Established in 1889 and headquartered in Dearborn, Mich., Carhartt has approximately 5,500 employees worldwide.