Canadian vertical footwear retailer steps up product management

Trend Marketing Wholesale is centralizing product data and assets for its direct-to-consumer and wholesale sales operations.

Based in North York, Ontario, Canada, Trend Marketing Wholesale is the largest distributor of fashion footwear in Canada. The company carries over 40 brands and works with leading retailers across the Canadian market, as well as via its own branded websites and brick-and-mortar showrooms. Trend Marketing has selected the PlumSlice Product Platform to streamline product information enrichment, digital asset management, and publish product catalogs to business-to-consumer and business-to-business digital channels. 
 
Leveraging the PlumSlice Product Platform, Trend Marketing intends to centralize all of its product data and assets, eliminate spreadsheets and significant amounts of manual labor, and get its products to market faster across all channels. The retailer is an existing user of the RLM ERP solution.
 
“We appreciated that the PlumSlice team got to know our business and understand the limitations of our current tools and processes. Our business has grown, and we wanted a platform that can support us for many years to come,” said Michael Weinberger, director of operations and business technology at Trend Marketing. “We were impressed with how flexible the PlumSlice Platform is. We will be able to update our data model and bring on new channels, make new customer catalogs, with just a few clicks. Being able to do this ourselves is really important to us.”