Canadian rural chain to support omnichannel operations with new site
Peavey Mart is modernizing its e-commerce site to drive personalized commerce, order management, and fulfillment across channels.
The 92-store Canadian rural lifestyle retailer, a division of Peavey Industries LP, has selected the cloud-based Kibo Unified Commerce Platform to power its recently updated e-commerce site, assisted by consulting partner theturnlab. Peavey Mart will also leverage this platform to add in-store order fulfillment capabilities to the new site, scheduled for rollout in Q1 2021.
Peavey Mart plans to unify data and product information to serve as the foundation for its site and connect it to 90 store locations across the country Previously, the retailer relied on on-premises e-commerce technology which limited its ability to create seamless customer experiences and made it difficult to keep up with real-time inventory demands.
In addition, Peavey Mart intends to significantly improve logistics for its BOPIS and ship-to-store offerings. The retailer will take advantage of the Kibo platform’s microservices-based architecture to use the capabilities it needs now, and expand upon them when ready. Peavey Mart also intends to develop unique customer experiences with the solution’s built-in personalization capabilities.
“We are committed to providing a strong, responsive e-commerce site for ourselves, but more importantly for our customers,” said Jest Sidloski, VP of marketing, customer experience and e-commerce at Peavey Mart parent company Peavey Industries. “We aim to present a new site that is sleek and dependable, assuring our customers their online shopping experience will be a positive one, each and every time they visit.”
Based in Alberta, Canada, Peavey Industries LP is the parent company to three corporate retail brands comprising a total of 92 stores spanning five provinces. These include 49 TSC stores in Ontario; 40 Peavey Mart stores across Manitoba, Saskatchewan, Alberta and British Columbia; and three MainStreet Hardware stores in Alberta.