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Canada Goose jumps into resale with new platform

Canada Goose

Consumers will soon be able to trade in their pre-owned Canada goose products for a gift card.

The Toronto-based luxury outerwear and apparel brand is launching a re-commerce platform, Canada Goose Generations, where consumers can shop and also trade-in pre-used Canada Goose goods. The reselling platform is designed to keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime, the company said.

Customers will be able trade-in their Canada Goose products online, where the goods will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card, which can be used online and in Canada Goose stores across the U.S.

The Generations platform will feature a curated assortment that includes vintage pieces from the brand’s 65-year archive and refreshed products from Canada Goose as well as pre-worn trade-ins from consumers.

The Generations site will be powered by branded resale company Trove. It launches first in the United States, with plans to expand into Canada later this year.

“Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm,” said Carrie Baker, president of Canada Goose. “We build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.”

According to a report by WWD, the Generations site is accepting men’s, women’s and kids’ outerwear and clothing.  The condition of the item being traded in is judged on the following scale: fair, good, very good and excellent, the report said, with eligible items receiving up to 60% of the current retail price based on that scale of condition.

To trade in an item, customers jackets, customers register the style number on the site, which then walks them through the next steps, WWD said. Within 10 days, the customer will receive a gift card.

Canada Goose first entered the circular economy through its Resource Centres Program, which provides excess fabrics and materials to communities in Canada’s North since 2009. The company said the new Generations platform directly supports its sustainable impact strategy.

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