Camp expands store footprint

Camp is growing its store portfolio with its entrance into a new market.

The family-friendly, experiential retailer will open its eighth store to date, at Burlington Mall, Burlington, Mass. Additional brick-and-mortar locations are set to open in 2022, including a flagship in Los Angeles in early spring.

Opening on Feb. 3, the 9,400-sq.-ft. Camp at Burlington will feature a curated retail area (or “canteen” in Camp-speak) with a wide assortment of toys, gifts, books and accessories for all ages. Located within this area is Camp’s signature “magic door, a speakeasy-styled, pivoting wall that leads to the themed part of the space. (All Camp stores have a new theme every four months.)

The newest Camp will open with the theme: The Paw Patrol Experience: Only at Camp.” The immersive experience, developed in partnership with global children's entertainment company Spin Master, brings PAW Patrol: The Movie to life. Kids will be able to live out their rescue mission dreams through themed environments that include such features as a lookout tower, ride-on cars, zip-lines, and more action activities celebrating the group of adventurous pups.

"Following a successful and sold out run in Dallas and NYC, we can't wait to bring The PAW Patrol Experience to our newest location in Burlington, Mass.,” said Ben Kaufman, CEO, Camp.  “Over the past year we have seen families drawn to our themed experiences — they are immersive and energizing fun for the whole family.”

[Read more: Exclusive: Camp NYC flagship blasts off with high-tech, space-based experience]

Launched in December 2018, Camp operates four locations in New York City, along with stores at Garden State Plaza, Paramus, N.J., The SoNoCollection, Norwalk, Conn., and The Hill, Dallas. It also has a digital platform.