11/08/2019 stays current with customer experience

Dan Berthiaume
Senior Editor, Technology
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An online specialty retailer wants each customer site visit to be special., which offers an online inventory of 17,000 items including calendars, gifts, puzzles, games and toys, is ensuring shoppers can easily find the products they want. The retailer is deploying the Kibo e-commerce solution to update its online presence.

Part of Kibo’s Personalized Commerce Cloud platform, the cloud-based e-commerce solution will assist in delivering personalized product discovery, predictive search, and individualized recommendations. will be able to centrally host, manage and syndicate product data and related content from a single administrative back end, with the greater flexibility and lower overhead cost of a cloud platform.
Additionally, plans to expand the use of the Kibo e-commerce platform to its parent company, Go! Retail Group, as well as its brand.
“We set out to find an e-commerce partner who could meet our current digital needs and provide a more comprehensive platform that would allow us to grow and adapt to future business demands,” said Paul Hoffman, CEO, “Kibo’s expansive yet flexible platform…will enhance our website’s functionality with a mobile-first focus, while reducing the need for external vendors’ add-on services.”
In addition to its growing e-commerce operations, Go! Retail Group operates more than 1,000 seasonal retail stores and 150 year-round stores in shopping malls, outlets, and lifestyle centers in the US, Canada, England, Ireland, Australia, and New Zealand.