Cafaro moves long-time executive into its CMO role
Cafaro Company, owner-operator of the 3.4 million-sq.-ft. Eastwood mall Complex in Niles, Ohio, has named a new chief marketing officer.
Claiming the title is Esther Buschau, a 25-year veteran of one of the nation’s premier owners of middle-market malls. Buschau will now lead the organization’s strategic marketing initiatives.
"We're excited to have Esther take on the role of chief marketing officer," said William A. Cafaro, co-president of Cafaro. “It’s an important step in advancing our brand development and driving growth across all sectors of our business. Her leadership will help us unlock our full potential and accelerate our long-range growth ambitions.”
A native of British Columbia, Canada, Buschau joined Cafaro in 2000 as a regional marketing director. In 2003, she was promoted to director of corporate marketing, in which role she oversaw the portfolio’s field marketing efforts, campaign development, and B2B marketing.
Prior to joining Cafaro, Buschau honed her field marketing experience with Brookfield, Grosvenor, and Royal LePage.
“For twenty-five years, I’ve had the privilege of driving transformative change and building relationships for Cafaro properties," Buschau said. "I look forward to bringing focus to the brand strategy, supporting the leasing function, and exploring new marketing opportunities during this exciting time.”
Cafaro is one of the nation’s largest privately held shopping center developers. Founded by the late William M. Cafaro in 1949, the firm is now in its eighth decade and third generation as a family-owned and managed business.
Cafaro-affiliated companies have developed, owned and managed more than 50 million square feet of commercial real estate in 14 states. Its mall portfolio includes Governor’s Square Mall in Clarksville, Tenn.; Grand Central Mall in Vienna, W.Va.; Kentucky Oaks Mall in Paducah, Ky.; Millcreek Mall in Erie, Pa., and South Hill Mall in Puyallup, Wash.
