Lowe's creates new digital role
Lowe's Companies has tapped a former Amazon associate to ramp up its digital strategy.
The home improvement retailer announced that Vikram Singh has been named the company's senior VP, chief digital officer, effective Jan. 4, 2018. The newly created role is designed to further accelerate Lowe's digital evolution and drive a holistic integrated strategy to make shopping more flexible, convenient and intuitive across its store, online, mobile, call center and in-home/on-site channels.
Known for creating innovative user-experiences, Singh joins Lowe's most recently from Amazon and brings extensive experience across product strategy, engineering, marketing, business development, analytics, operations and user experience design. For more than 15 years, Singh has successfully managed all facets of developing and executing e-commerce strategies, in many industries, for leading organizations including: eBay, PayPal and Fujitsu.
Singh will focus on enhancing operational effectiveness to better facilitate fully integrated digital initiatives across core business functions, including supply chain and marketing.
The home improvement retailer announced that Vikram Singh has been named the company's senior VP, chief digital officer, effective Jan. 4, 2018. The newly created role is designed to further accelerate Lowe's digital evolution and drive a holistic integrated strategy to make shopping more flexible, convenient and intuitive across its store, online, mobile, call center and in-home/on-site channels.
Known for creating innovative user-experiences, Singh joins Lowe's most recently from Amazon and brings extensive experience across product strategy, engineering, marketing, business development, analytics, operations and user experience design. For more than 15 years, Singh has successfully managed all facets of developing and executing e-commerce strategies, in many industries, for leading organizations including: eBay, PayPal and Fujitsu.
Singh will focus on enhancing operational effectiveness to better facilitate fully integrated digital initiatives across core business functions, including supply chain and marketing.