C-store operator Re-Up deploys robotic chef amid big expansion plans

Re-Up, which bills itself as the c-store of the future, is partnering to deploy autonomous kitchens as it plots ambitious store growth. 

The start-up gas station and convenience store operator plans to install autonomous robotic chef technology from Nala Robotics at a variety of locations going forward. Re-Up is deploying Nala’s “The Wingman,” a fully autonomous fry station that can be added or configured to any restaurant or commercial food service operation.  

Re-Up will leverage the advanced artificial intelligence technology to enhance its food service offerings, enabling customers to enjoy freshly prepared, fully customizable fried chicken, french fries and other menu items on demand quickly and easily — and without human intervention. 

To date, Re-Up recently has nine locations, with the majority in Florida. (List of locations at end of article.) opened its first location, which is close to Melbourne Orlando International Airport in Melbourne, Fla.

“Our expansion efforts at Re-Up are proceeding at an accelerated pace,” said Narendra Manney, co-founder and president of Re-Up. “We aim to procure 25-30 additional stores by the end of 2024 and more than 200 stores in the coming years. The integration of robotics kitchens stands as a pivotal strategy in our modernization initiative, enabling us to enhance operational efficiency and deliver seamless services while upholding unwavering quality standards around the clock."

Re-Up said it prioritizes exceptional customer service, on trend merchandising amd and modern store layouts to ensure seamless and enjoyable experience for every patron. It offers nutritional food options, free WiFi  and cafe seating. The integration of The Wingman into Re-Up's convenience stores will enable faster service, reduced wait times, and enhanced food quality, improving the overall customer experience, according to a statement by the Nala Robotics.

“As the c-store for the new generation - offering clean and healthy alternatives to the traditional convenience retail experience, we are thrilled to partner with Nala Robotics," said Michael Salafia, founder and managing director of Re-Up. "By harnessing the power of AI, we are able to provide our customers with convenient, personalized, and safe shopping and dining experiences. We believe this groundbreaking concept will revolutionize the way people shop and fuel up."

 Here is a list of Re-Up locations. 

Mississippi:

• Jackson
• Leland

Florida: 

     •Melbourne 

.    •Miami Gardens

     •Miami (two)

     •West Palm Beach

     •Cooper City

      •Kissimmee