Survey: Despite having a strategy, many shoppers still overspent on the holidaysThe dust has settled on the holiday season, and despite their best efforts, new data shows that a notable chunk of consumers still spent more than they had planned to. Circana: Retail closed 2025 with 2% dollar growth, flat unit demandTotal retail spending held steady in December as consumers continued to spend, but they also made it clear —through reduced demand — that they have limitations. Economic factors to watch in 2026 The Federal Reserve’s interest rate policy balances its desire to maintain a robust economy and full employment with its desire to limit inflation. Survey: Data transparency remains top concern for online shoppers An overwhelming majority of consumers shopped online during the holiday season, but concerns still remain about how retail brands are using their data. Survey: Majority of social media purchases fueled by online influencers Social influencers are continuing to play a key role in what consumers purchase through social media. Survey: Gen Z to keep shopping in January, February Even after the holidays, consumers are expected to remain active in the first two months of the year. First Previous 2 3 4
