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Got an Ugly Holiday Sweater?
A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.
Inland US Management, Inland Southwest Management and Inland Pacific Property Services, subsidiaries of Inland Western Retail Real Estate Trust, have kicked off an ugly sweater contest on its holiday website, HolidayFunForAll.com, developed in partnership with Studio 318 out of San Diego. Contest participants are asked to answer a few basic questions and upload a photo of their worst “knitmare” to the website.