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FAO Schwarz celebrates 150 years
WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.
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High-tech and low-tech play out at Toy Fair
Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.
Technology continues to be a popular driver of new products, as evidenced by the number of toys designed specifically to work with the iPhone or iPad. However, there was also an apparent shift toward more simple toys, perhaps reflecting the current economy and the inability of many parents to shell out $100 on a toy that will only get played with a short while.