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NPD finds consumers still entertaining this holiday
PORT WASHINGTON, N.Y. — With the holiday season officially underway, North American market research company NPD has reported its findings on consumers’ holiday entertaining purchases.
The group’s Consumer Tracking Service, which culls data from the past 12 months ending Oct. 2012, found that 63% of housewares consumers enjoy hosting parties in their homes.
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IBM Benchmark data shows Cyber Monday breaking records
New York -- Cyber Monday appears to be well on its way to breaking all previous records.
By mid-day on Monday, e-commerce sales were up 25.6% for this same time period over Cyber Monday 2011, according to findings from the IBM Digital Analytics Benchmark. The company analyzes the shopping results of 500 retailers nationwide.
Current mobile shopping data for Cyber Monday includes the following:
Mobile Traffic: The number of consumers using a mobile device to visit a retailer's site is 21%.