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Macy’s “American Icons” campaign is back
Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.

centennial this year, the seafood brand invited consumers to submit suggested names to christen the icon for a chance to win $10,000.