Seasonal

In anticipation of increased store traffic this holiday shopping season, Jo-Ann has announced plans to hire more than 3,000 seasonal employees in stores across the country — a 14% increase over its non-seasonal in-store workforce.

October 2013 is projected to be the coolest in four years for the U.S. as a whole. Expect colder year-on-year trends across the Northeast and Southwest, especially during retail weeks one, three and four. Wetter trends will encompass the Texas to Louisiana Gulf Coast, where tropical storm and hurricane potential will be the highest should any storms develop this month and threaten the U.S. mainland. The northern tier of the U.S. will trend drier than last year, especially across the Great Lakes.

New York -- J.C. Penney on Thursday shot back at reports that its sales were weak in the late August and early September back-to-school season and said it was pleased with the progress of its turnaround efforts.

The company said it still expected positive comparable-store sales trends coming out of the third quarter and throughout the fourth, adding that its online sales continue to rise in double-digits over last year.

Rockaway, N.J. — iParty's 28 stores in Massachusetts have officially transitioned to the Party City brand name and will offer a larger selection of party supplies, decorations and costumes. The retailer says it timed the transition for the upcoming Halloween holiday.

J.C. Penney is looking to raise $750 million to $1 billion in cash equity. According to Reuters, J.C. Penney, which is valued at $2.6 billion, is considering issuing new stock shares as well as other unspecified alternatives.

Rock Hill, S.C. — Sam’s Club will open its new Rock Hill, S.C., club on Sep. 26. The grand opening will feature Greg Olsen, tight end for the Carolina Panthers, graffiti artist Reid Bramhall, face painting by Tony the Tiger and a book signing by TV chef and restaurateur Jami Deen.

Plano, Texas – J.C. Penney Co., Inc. will reportedly hire about 35,000 seasonal workers for the upcoming holiday season. According to Reuters, holiday workers will help perform tasks such as assisting customers and updating price signage.

J.C. Penney also hired about 35,000 seasonal employees during the 2011 holiday season. The retailer did not release holiday hiring figures last year.

New York – Barnes & Noble, Inc. is offering Member Appreciation Days, a special savings event for new and current Barnes & Noble loyalty members. Starting Sept. 26 through Sept. 29, members will receive a 20% in-store discount on products in Barnes & Noble stores nationwide including books, gifts, toys, games, movies, and café items.

Members already receive a 10% discount on most purchases, as well as 40% of hardcover books and online savings.

By Laura Wheeler DeYonker, AbsolutData

Recent data from Harris Poll shows that weaknesses in retailers’ pricing, product information and customer service strategies lead 43% of customers to showroom — creating a situation where brick-and-mortar retailers incur all the sales costs and online retailers make the sale.

If it feels like summer just ended, that’s because it did: the first day of fall was Sept. 22. But you can bet your bottom dollar that retailers aren’t going to let a little thing like the calendar get in the way of moving forward with their holiday plans. In fact, if the recent spate of depressing economic news is any indicator, this year some brands might literally be betting their bottom dollar on the anticipated holiday sales boost.