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Splunk platform helps drive online revenue at John Lewis
San Francisco -- Splunk Inc. announced that British retailer John Lewis is using Splunk Enterprise to deliver operational and customer insight across the retailer’s website.
Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates.
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Omnichannel Shopping: Getting in the Holiday Spirit
By David Rekuc, Marketing Director, Ripen E-commerce
It's three days before the Christmas party and you still don't have that Secret Santa gift for your cousin. You head to the perfume store, hoping for the right present to make up for a year of no calls and absent-minded Facebook likes. You find a gift and check the price online only to see it is 15 bucks cheaper. Do you make the online purchase and risk it getting delivered in time? Or walk out with a more expensive, but safer deal? This is the mindset of your typical holiday shopper.