-
Dads enjoy better-than-expected Father’s Day
The National Retail Federation (NRF) had forecast that Father's Day spending would shrink this year, reaching just $12.5 billion. But it looks like the smallest of gift-giving holidays fared better than expected.
According to IBM Digital Analytics Benchmark, a real-time, cloud-based digital analytics platform, overall U.S. retail online sales for the week leading up to Father's Day — June 9-15 — climbed more than 14% compared to the same period last year.
-
IBM: Online spending rises Father’s Day week
Armonk, N.Y. – Overall U.S. online retail sales for the week leading up to Father’s Day (June 9-15) were up more than 14% from the same period in 2013. According to the cloud-based IBM Digital Analytics Benchmark, Father's Day average order value was $119.37.