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Seasonal

  • Cyber Monday looks promising

    Early indicators point to retailers having an historically strong Cyber Monday.

    According to the Adobe Digital Index, as of 10 a.m. ET on Monday, Nov. 30, Cyber Monday online sales had already reached $490 million. Considering Cyber Monday online sales in 2014 reached a total of around $2 billion, and early Cyber Monday sales were tracking ahead of the prior year by 14%, this is a very possible start to a record-breaking day.

  • Lessons retailers learned this Black Friday

    Huge numbers of shoppers feasted on deals over Thanksgiving weekend, but how and when Americans did so has forever changed, as online activity exceeded store visits.

    Retailers such as Walmart, Target, Best Buy and Macy’s spoke of well executed promotional strategies that leveraged their physical and digital presence and those insights were validated by data from the National Retail Federation’s Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics.

  • Retailers with the best return policies—and the worst

    When it comes to return policies, Nordstrom and Forever 21 couldn’t be further apart.

    At least that’s according to an annual survey of return policies by GOBankingRates.com. The study rated Nordstrom as offering the best return policies of 2015, with Forever 21 offering the worst.

    “Return policies should be a big consideration for holiday shoppers — two-thirds of people return at least one holiday gift,” said Elyssa Kirkham, lead reporter on the GOBankingRates study.

  • Black Friday weekend goes digital

    Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

    According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.

  • Retailers make holidays a social occasion

    The holidays are becoming an increasingly social event, as evidenced by the promotional campaigns of two major department store chains this season.

    According to Adweek, both Target and Macy’s are heavily leveraging a variety of social media platforms to engage consumers for the 2015 holiday season. Target has increased the percentage of its overall paid media spend represented by social to 12%, up 30% from about 9% in 2014.

  • Warm weather didn’t hurt this retailer’s sales

    The parent company of Zales and Jared is looking forward to a happy holiday after producing third quarter results that met the company’s growth targets.

  • Tech Guest Viewpoint: Three Ways to Have Singles Day all Year Round

    Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

    Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

  • Heading into the holiday rush, these retailers are tops in social engagment

    A department store and a beauty specialty retailer have the best momentum in social media going into the holiday season. Meanwhile, an online giant is losing steam.

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