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Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns
As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.
Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.
Harry & David
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Why low gas prices are not helping retailers
Gasoline prices will remain low in 2016, but that doesn’t mean retailers can count on a big windfall from the extra cash left in shoppers’ wallets and there are three key reasons why.
The limited benefit of low gasoline prices to retailers — especially food and mass retailers — is the result of three key factors shaping household spending behavior: