Consumer psychology is primed to make Valentine’s Day an even bigger retail event this year than last year, when sales hit an estimated $27.4 billion, representing a 20% year-over-year increase from 2019.
Record holiday season retail sales during the last two months of 2020 reflected the recovering economy but also got a boost from consumer emotions after a stressful year.
With the holiday season now behind us, our unprecedented circumstances brought to light something we all expected: Shopper behavior has changed dramatically.
