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Walmart marketing to reach unprecedented level this Christmas
There will be no escaping the long arm of Walmart’s marketing efforts this holiday season as the retail reminds shoppers it has the lowest prices on the broadest assortment of merchandise. Chief merchandising office Duncan Mac Naughton is making sure of that, and on Wednesday he outlined all of the ways the company plans to communicate with shoppers in the months ahead.
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IBM analytics forecast: Jewelry sales to bring holiday cheer to retailers
Armonk, N.Y. -- Jewelry will be one of the brightest categories for U.S. retailers this holiday season, according to a new analytics-based forecast by IBM. Jewelry sales are set to hit $2.6 billion In November, up 7.7% over the year-ago period, IBM reported, and $5.4 billion in December, up 4% over last year.